EFA Fashion Week has now ended and we would like to thank all those who took part including all our sponsor, models, our featured designers, the designers the donated items for out charity auction, the Cafe Society, Calla hair and all other members of the Pink Ribbon network. In total, the event raised over L$ 403,452 in the space of nine days for Pink Ribbon charity and cancer awareness. If you would like to take part in next year’s event or may be interested in other future events organised by the Ewing fashion Agency, then please use the contact section to get in touch with us.


2007’s Event Details

Prepare for a whole week of fashion, glamour and events. The Ewing Fashion Agency in association with Second Style Magazine is organising EFA Fashion Week, sponsored by [hoorenbeek] Quality Clothing runs just which runs from the 15th to the 21st of October at the Ewing Fashion District at Saint Helene. Each day has an exciting line up of fun and interactive events we have planned for your viewing and interactive pleasure and we look foward to seeing you there. Do not miss the chance to be the first to see and lay your hands on some of the brand new items that the designers are creating especially for the event and charity auctions. The venue has vendor walls set up for the various designers for your convenience.

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The Ewing Fashion district is an aesthetically beautiful and practical place to hold the events. The runway is a long and elegant construction with two platforms and automated elevating platforms. It is simple and chic at the same time with good visibility on both platforms. The rest of the fashion district is residential with a beautifully sculptured garden (“Garden of Ewing”) in the centre with an afternoon tea corner, bringing it a little flavour of “england” and another section where the model auction will be held and promises to be a lot of fun! At the top of the fashion district is our new club lounge called ICONICA. This will be opened on the 21st during the closing part of EFA Fashion week. ICONICA mean iconic in italian and as the place is frequented by much of the fashionable set, it seemed fitting. It has two sections – an outdoor area and an in-door that simply must be seen and enjoyed and we look forward to welcoming you.



As an advocate of corporate responsibility and charitable works, the Ewing Fashion Agency have dedicated the final two days of the Fashion Week to raising funds and awareness to charity – which in this case is Pink Ribbon. Please click here to find out more about the Ewing Foundation.

The Pink Ribbon Support Network

The Ewing Fashion Agency has set up a network of people and places that have placed the EFA Fashion Week Pink Ribbon Breat Cancer Aware donation boxes to help the collection effort. If you would like to join the network, please contact us. You help is appreciated.

Event Schedule

Monday – Fashion Show Case & Meet the Designer

  • Quinlan Quimby of Tree of SL Design (TOSL)

  • Delaney Whippet of Microphage

Tuesday – Fashion Show Case & Meet the Designer

  • Indyra Seigo

  • Aveda Institutes by ETD

Thursday – Fashion Show Case & Meet the Designer

  • Leezy Baxter of Leezu Baxter Designs

  • Soraya Blachere

Friday – Fashion Show Case & Meet the Designer

  • Shai Delacroix of Casa del Shai

  • Megg Demina of Chapeau tres Mignon

Saturday – Charity Auction

Donations by

Sunday – Model Auction & EFA Fashion Week Closing Party & Launch of ICONICA – EFA’s Private Members’ Lounge – playing will be 2 reknowned DJs from an international real-world music label.


  • Models for the Auction to be announced

NB: All shows and events commence at 11AM SLT


Official Event Photographer

  • evely Lane


Feature Writers & Bloggers

  • Shir Dryke



  • Main Event Sponsor

    • [hoorenbeek] Quality Clothing

  • Event Host Atire for all event days

    • Blaze Columbia of Blaze

  • Wall Sponsor

    • [hoorenbeek] Quality Clothing

    • Cadence Juran of Crescendo Corp

    • Ludwig Prinz of Prinz Photostudio

    • Swaffette Firefly of sf design

    • Sandy Clymer of Pillow Talk

    • Minnu Palen of Minnu Model Skins

    • MSo Lambert of Subscribe-O-Matic

    • Serinajane Loon of Saphir Resort


As per usual, event updates and good bags will be distributed to all members of the ~* EWING EVENTS VIP GUEST LIST *~ group in-world, so if you are not already signed up, then please contact Bobie Woodget to add you to the list.

If you are any of the following and would like to take part, then please contact us via the blog or in-world.

  • Fashion Designer

  • Fashion Model

  • Fashion Writer/Journalist/Blogger/Copy Writer

  • Sponsor/Advertiser

  • Graphic Artist

  • Fashion Stylist

  • Fashion Trainer

Please watch this space as it will be used make announcements and confirmations about the event.